Q: “What are 14 different digital marketing methods?”
Websites The content you choose for your own website Content components: text, images, video, downloadable documents and forms Content topics:…
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Q: “What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)?”
Search Engine Marketing (SEM) is paid advertising on Google’s search engine results page. This is also often called Cost-Per-Click Advertising…
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Website Go-Live Process: 12 Items To Check Before Your New Website Goes Live
You love the design of your new website that you signed off weeks/months ago. The web development is almost finished…
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Q: “To maximise SEO, what are the essential elements for the content of my webpages and articles?”
Writing for the web is different from writing for print. Space is not an issue for web (but writing concisely…
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