Q: “Why was Google Adwords renamed to be Google Ads?”
Google Adwords is the old name for Google Ads. Google changed the name because their advertising platform is now vast…
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Q: “What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)?”
Search Engine Marketing (SEM) is paid advertising on Google’s search engine results page. This is also often called Cost-Per-Click Advertising…
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Q: “What’s the difference between digital marketing and online advertising?”
The phrases “digital marketing”, “online advertising” and “internet marketing” do seem similar but there are some differences. Digital marketing is…
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