SEO

Build up your online presence and organic traffic with effective Search Engine Optimisation

EXPERTS IN:

EXPERTS IN:

  • Monthly On-site Improvements
  • SEO Research
  • Monitoring Search Engine Rankings
  • Monthly SEO Reporting
  • SEO Advice

Be found wherever current clients and potential clients are looking.

Search Engine Optimisation (SEO) is the process of improving your rankings in search engines for specific keywords.

We provide keyword research, competitor analysis, implement technical improvements to your website, and optimise your content.

Even though the traffic is “free”, competition for placement on search engines is ever increasing. We work with you on an ongoing basis to retain/improve your position against your competitiors.

SEO - CreativeQ

Your Definitive Guide To Search Engine Optimisation (SEO)

Even though our SEO team is based in Tauranga, we provide SEO services for clients all over New Zealand, and our activities attract clients/customers for our clients from all over the world. Each country is a little different, but the SEO principals are the same.

Here’s our 9 step process for improving the SEO of your website:

  1. Keyword research
    • Using a variety of tools and our experience, we determine what keywords the market is using to find products and services like yours
    • We prioritise this list to provide the top 3 keyword phrases to focus our efforts on. Phrases with good monthly search volume, high relevance to your products & services, and medium competition go to the top
    • We record your current ranking against the keyword list so we have a baseline for the future so we can demonstrate improvement over time
  2. Plugin configuration
    • WordPress websites are our speciality, but we perform SEO services for a large number of platforms including Shopify, Umbraco, SilverStripe and Concrete5. Another core service we provide to clients is website development so we can work with any platform
    • If your site is on WordPress we have premium subscriptions to a suite of the best SEO plugins. We install and configure these plugins for your site, and can often find equivalents for other platforms
  3. Google Setup
    • Next we ensure your site is registered with Google’s suite of services including Google Search Console, Google Analytics and Google Maps / Google My Business
  4. META tag improvements
    • Every webpage has a “META Title” which is a short sentence that appears in blue as a link in Google Searches
    • Now that we have our list of keywords, and an understanding of the purpose and content of each webpage, we craft a sentence for this section for each page
    • Every webpage also has a “META Description” which is a short paragraph that sometimes appears under the blue link in Google Searches. We craft this also
    • These sections are short summaries of the content of these pages so Google pays particular attention to them
  5. Site Speed Improvement
    • Have you noticed that even though our devices and internet connections are getting faster and faster, our expectations of the performance of the websites we visit is also higher? We are increasingly intolerant of slow loading.
    • For this reason, sitespeed is a factor in Googles search engine ranking algorithm.
    • We have a suite of tools and techniques that we use to improve your websites loading speed
  6. Content structure improvement
    • Next, we improve the structure of your content to ensure Google can consume and understand your content
    • We ensure you are using the Heading levels correctly (H1, H2, H3 etc), internal hyperlinks to pages with more detail on certain subjects, check and optimise your images, check and optimise your URL “slugs” (eg yourwebsite.co.nz/page-name-here), fix any dead links we find to external websites and more
  7. Content creation
    • We guide you on what text, images, video you should add to your existing webpages and what new pages and posts you should create next
  8. Backlinking
    • The earliest versions of Googles algorithm simply counted the number of links there were back to your website. The more links, the higher your rankings! The algorithm is far more complex these days, but the number of backlinks and the quality of those sites linking to you, is still a factor
    • We have a program that steadily increases the number of links back to your website from online business directories and other websites
  9. Ongoing Monitoring
    • Using a variety of tools we monitor your site for any errors, warnings, actions that we need to take, and content improvement ideas

Q: “To maximise SEO, what are the essential elements for the content of my webpages and articles?”

Writing for the web is different from writing for print. Space is not an issue for web (but writing concisely is still important), and the content can be much more engaging and interactive.

To maximise the SEO of your webpages and articles be sure to include the following 15 elements:

  1. Decide the keyword phrase you are optimising this page for
    • Be sure to use this phrase in the url, Meta Title, Meta Description and first paragraph of your content
    • “What’s a url?” It stands for uniform resource locator. Its the location or address of your webpage such as creativeq.co.nz/search-engine-optimisation-seo
    • “What is a Meta Title?” It’s the sentence in the code of your website that summaries your content in 60 characters or less. It appears as a big blue link in Google Search Results pages
    • “What is a Meta Description?” It’s another, slightly longer sentence in the code of your website that summaries your content in 160 characters or less that Google often includes under the link to your website on the Google Search Results page
  2. Use long descriptive headlines
    • Many readers like to skim web content very quickly and well written headlines give them the summaries they need to pause and read more detail or to move on to the next section
  3. Use sub headings and sub-sub headings to break up content
  4. Use bullet points and numbered lists
    • Short, punchy bullet points are easy to digest, and divides content into easily managed chunks
    • There is nothing more boring to a user than a long paragraph of text, it screams “I’m too long to read!”
  5. Use very short paragraphs
    • 1 sentence paragraphs on the web are fine (they are frowned upon in print)
    • 2 sentence, and 3 sentence paragraphs are good
    • 4 or more sentences in a paragraph is no good
  6. Use internal hyperlinks
    • If you have another webpage or article on your site that explains a phrase or idea in more detail, link to it
    • It’s good for the user because they know where they can go next, and its good for search engines
    • Instead of linking with the phrase “find out more” or “read more”, hyperlink the entire phrase
    • Ensure that the majority of readers understand that the links are clickable by using Google’s default blue and underlined style if your design allows it. Set the “visited” style to Google’s purple to provide a visual clue to readers that they have visited pages in the past
  7. If you use jargon or acronyms common in your industry…
    • Don’t assume everyone knows what they mean, or that they can be bothered looking them up
    • Explain them in brackets a few times in the content
  8. Include a Table of Contents
    • Which provides a list of clickable headings on the page so users can jump down to the sections they want to read
  9. Include a FAQs section
    • With actual questions people might be searching for. Google loves these sections
  10. Use occasional bolding and italics to emphasise
    • But don’t over do it!
  11. Use images, photos and diagrams
    • They break up the monotony of page after page of text
  12. Provide a video
    • Videos are so engaging and are the preferred method of consuming content for many people
    • You could convert your page or article into a video in the form of a slideshow voiced-over by you, to walk viewers through your main points. Or, you might prefer to record a head-and-shoulders video from a pre-written script
  13. Provide a download
    • Provide a downloadable version of the content on your page or a more indepth report. Ask for an email address so you can follow up with them later
  14. Sprinkle in a few testimonials from your happy clients
    • As pull-out quotes or in the sidebar
  15. Include a call-to-action
    • At the bottom of the page, encourage readers to take one of the following actions:
      • Call your phone number, click on your email address or fill in a form
      • Engage with you for your products and services
      • Sign up for your email list (provide them with a reason such as “instant access to our free report” instead of just “to get news from us”)
      • Proceed to your contact page
      • Watch a video or download a document
Contact.

Get in touch
+64 2041 712 040
hello@creativeq.co.nz

Office
46a Devonport Road
Tauranga

We collaborate with ambitious brands and agencies;
we’d love to build something great together.

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