Thanks for your interest in our monthly maintenance program for online advertising.
Our monthly activities include:
- Ongoing optimisation of
- Ad campaigns (budgets, geographic targeting, audience segments, campaign structure, competitor monitoring)
- Adgroups (collections of ads & keyword lists)
- Ads (reviewing best performing headlines, descriptions, destination pages, improving quality score, improving ad extensions; sitelinks, callouts, structured snippets)
- Keyword lists (adding new keywords/search terms, monitoring/blocking unproductive keywords, bid adjustments)
- Landing pages (consulting on best practice, web development & design)
- Budgets (“Budget pacing” to ensure the best return-on-investment by re-allocating funds from under-spending campaigns/adgroups elsewhere in the account)
- To improve performance of metrics such as
- Monthly conversions
- Cost-per-conversion
- Cost-per-click
- Cost-per-impression
- Quality score
- Setup
- Setup of new ad campaigns when required
- Setup conversion tracking
- Periodic reorganising of the structure of campaigns & adgroups
- Monitoring the release of new ad features (and retirement of old ad features)
- Reporting
- Generating reports
- Monitoring market share compared to competitors
- Meetings to discuss changes and market opportunities