Google Ads: “What activities does CreativeQ perform each month to maintain our Google Ads account?”

Thanks for your interest in our monthly maintenance program for online advertising.

Our monthly activities include:

  • Ongoing optimisation of
    • Ad campaigns (budgets, geographic targeting, audience segments, campaign structure, competitor monitoring)
    • Adgroups (collections of ads & keyword lists)
    • Ads (reviewing best performing headlines, descriptions, destination pages, improving quality score, improving ad extensions; sitelinks, callouts, structured snippets)
    • Keyword lists (adding new keywords/search terms, monitoring/blocking unproductive keywords, bid adjustments)
    • Landing pages (consulting on best practice, web development & design)
    • Budgets (“Budget pacing” to ensure the best return-on-investment by re-allocating funds from under-spending campaigns/adgroups elsewhere in the account)
  • To improve performance of metrics such as
    • Monthly conversions
    • Cost-per-conversion
    • Cost-per-click
    • Cost-per-impression
    • Quality score
  • Setup
    • Setup of new ad campaigns when required
    • Setup conversion tracking
    • Periodic reorganising of the structure of campaigns & adgroups
    • Monitoring the release of new ad features (and retirement of old ad features)
  • Reporting
    • Generating reports
    • Monitoring market share compared to competitors
    • Meetings to discuss changes and market opportunities
Digital Marketing

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