Q: “Online Advertising: What are the 4 major locations where I can place my ads?”
There are 4 main places where it would be appropriate to put your ads: 1. On the Google Search Results page with…
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Q: “What are the 9 different ad campaign types in Google Ads?”
Google Search Campaigns Also known as “Search Engine Marketing” Text based ads displayed above, below and to the side of…
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Q: “What are the 6 major formats of online advertising?”
There are 6 main formats: Text based ads Very easy to setup Very easy to change Static image ads No…
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Q: “What are the 10 types of Facebook ads?”
Native Facebook Image Ad The most simple Facebook Ad which features a single image with accompanying text and a button…
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Q: “What online advertising platforms shall we use?”
It depends on your goals/objectives and budget, but there are 3 major ad platforms: Google Ads Text ads, display ads,…
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Q: “Why was Google Adwords renamed to be Google Ads?”
Google Adwords is the old name for Google Ads. Google changed the name because their advertising platform is now vast…
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Q: “What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)?”
Search Engine Marketing (SEM) is paid advertising on Google’s search engine results page. This is also often called Cost-Per-Click Advertising…
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Q: “What are 16 different digital marketing methods?”
Websites The content you choose for your own website Content components: text, images, video, downloadable documents and forms Content topics:…
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Q: “What’s the difference between digital marketing and online advertising?”
The phrases “digital marketing”, “online advertising” and “internet marketing” do seem similar but there are some differences. Digital marketing is…
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