- Native Facebook Image Ad
- The most simple Facebook Ad which features a single image with accompanying text and a button
- Facebook Dynamic Ad
- Provide a small library of headlines, descriptions, images and buttons, and Facebook will test combinations to find the most effective
- Facebook Video Ad
- Adds eye-catching movement to your ad by replacing the image with a short video
- Facebook Slideshow Ad
- A combination of between 3 and 10 images or videos, to accompany your ad text
- Facebook Carousel Ad
- Like a slideshow, but this time, each image or video can have it’s own link
- Facebook Messenger Ad
- A text message served into your target audiences Messenger feed to start a conversation with them
- Facebook Lead Ad
- Provides a short form where you can collect details like name, email address, phone number, city
- Facebook Instant Experience
- Is a mini webpage with 2 large paragraphs of text, 2 large photos and 2 large buttons going to destinations you choose
- (Formerly called “Facebook Canvas Ads”)
- Facebook Collection Ad
- Includes a Instant Experience plus you can feature multiple products
- Boosted Facebook Page Posts
- Inserts your Facebook posts into the newsfeed of those that already like your page, to their friends, or to a wider audience
