It depends on your goals/objectives and budget, but there are 3 major ad platforms:
- Google Ads
- Text ads, display ads, video ads
- Placed on the Google Search results pages, Google properties such as Google Maps, The Display Network of thousands of websites that provide space for ads in exchange for a share of the advertising revenue
- Social Ads
- Text ads, display ads, video ads
- Placed onto social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and hundreds of others
- Programmatic Ads
- Display ads based on demographics and behaviour
- Placed onto any and all internet properties such as websites, apps, and devices