Q: “What online advertising platforms shall we use?”

It depends on your goals/objectives and budget, but there are 3 major ad platforms:

  1. Google Ads
    • Text ads, display ads, video ads
    • Placed on the Google Search results pages, Google properties such as Google Maps, The Display Network of thousands of websites that provide space for ads in exchange for a share of the advertising revenue
  2. Social Ads
    • Text ads, display ads, video ads
    • Placed onto social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and hundreds of others
  3. Programmatic Ads
    • Display ads based on demographics and behaviour
    • Placed onto any and all internet properties such as websites, apps, and devices
Digital Marketing
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