Ensure that:
- All names follow the convention “brand_name city_name”
- All have phone numbers
- All have a business description (doesn’t have to be unique)
- All have our logo
- Here are the recommended dimensions for logos and photos: https://support.google.com/business/answer/6103862)
- All have a cover photo
- This photo has a high chance of being the first images searchers will see
- All have a video
- Doesn’t have to be unique
- We can’t use a link to YouTube, we need to upload the video
- All have 3 – 10 photos
- They don’t have to be unique, but for bonus points add additional photos unique to each branch
- Request removal of any photos that have been contributed by users that you don’t like
- All have a list of services
- All have a service area
- All have the map pin in the correct place
- You can adjust its location if you need to
- Reply to all reviews no matter how old they are
- Put a procedure in place so this is done ongoing
- If they are negative use the “3 A’s”: Acknowledge that they had a bad experience, Apologise that it happened to them, and tell them what Action you have taken so this doesn’t happen to them or anyone else
- Add regular posts for each branch such as linking back to your blog articles