Q: “What are 14 different digital marketing methods?”

1. Websites
   • The content you choose for your own website
   • Content components: text, images, video, downloadable documents and forms
   • Content topics: products, services, information and contact details
   • Webpage types: static pages and blog articles / posts
   • Find out more about our website development service
2. Search Engine Optimisation (SEO)
   • Onsite: Creating and structuring your website content in the hope that Google will send you free web traffic from the Google search results pages
   • Offsite: Creating links back to your site in the form of links from related (but non-competing websites), listings on business directories, and article content on other peoples sites that link back to you (also called “guest posts” or “guest blogging”)
   • Find out more about our SEO service
3. Performance-Based Media Ads
   • Encompasses ad formats such as Search Ads, Display Ads, Video Ads, and Audio Ads (for podcasts/radio)
   • Delivered via advertising platforms like Google Ads (especially Performance Max), YouTube Ads, and the Google Display Network (which includes popular sites like YouTube, Gmail, Google Finance, mobile apps, podcasts, and thousands of news and niche websites)
   • Draws from your media library of headlines, descriptions, hyperlinks, images, videos, logos, and audio, and puts a combination together that fits in the dimensions and specifications of the ad space available at any given moment
   • Optimised by audience targeting tools (and AI) to reach users across search engines, websites, apps, and video platforms to deliver the most relevant ad to them
   • Performance-Based Media Ads is a specialty of ours here at CreativeQ
   • Find out more about our digital marketing service
4. Marketplace & Retail Media Ads
   • Running ads inside platforms like Amazon, Trade Me, Facebook Marketplace, or other vertical-specific eCommerce marketplaces
5. Social Media
   • Creating and maintaining a profile on various individual social media platforms (some are accessible from ad networks, but others have their own ad platforms)
   • Creating ads native to these social media platforms such as Facebook ads, Instagram ads, X ads, LinkedIn ads, Pinterest ads, Snapchat ads etc
6. Email Marketing & CRM’s
   • On one end of the scale you’ve got 1-to-1 email messages to business contacts
   • On the other end of the scale you’ve got email lists in your CRM (Customer Relationship Management) system which automatically sends out messages (email, SMS/TXT, re-targeting ads) depending on timing of sequences, or on their behaviour
   • Popular Email & CRM software include: Hubspot, SalesForce, MailChimp, ActiveCampaign
   • Here at CreativeQ we advise clients on how best to grow email lists over time with web forms and downloads and we can help integrate with CRM’s
7. Digital Signage
   • Also known as “in-window screens” or “digital screens” or just “screens”
   • Example 1: digital screens in the front window of travel agents promoting current travel & accommodation deals
   • Example 2: digital menus at fast food restaurants above the counter which can change according to the time of day and special offers
   • Example 3: digital screens built into the walls of bus shelters on busy roads
8. Digital Billboards
   • Large format (6m+) digital signage with static ads or short animated video ads
9. Affiliate Marketing
   • Also known as “affiliate advertising”
   • Its where you pay a commission on each sale to a network of affiliate marketers who write blog articles, social media posts, make videos and send emails to their audiences
10. Influencer Marketing
    • Working with individuals who have built trust with niche or broad audiences on social platforms (Instagram, TikTok, YouTube, LinkedIn) to promote your brand, product or service
11. AI-Powered Sales Call Assistants
    • You provide details on your products and services to build up a library of knowledge, and the AI chatbot works through a phone list and holds dynamic conversions with prospects discussing their needs, handling objections, and setting meetings with a human salesperson
12. Public Relations & Media Releases
    • Public Relations (PR) is the practice of managing the release and spread of information about your organisation to the public. This includes both paid and unpaid communications aimed at shaping your brand’s reputation and relationships with various audiences.
    • A key PR tactic is the use of media releases (also known as press releases or news releases). These are written stories crafted in a journalistic style, designed to attract attention from media companies, journalists, and publications to gain coverage.
    • PR activities can include:
      • Writing and distributing media releases
      • Arranging interviews and articles with media outlets
      • Creating content for your website and email campaigns
      • Speech writing for organisational leaders
      • Internal communications with employees and stakeholders
      • Event management and community engagement
13. Podcasting
    • Creating audio content to demonstrate thought leadership on a particular topic
14. Webinars
    • Also known as “online seminar”
    • Holding live or pre-recorded webinars teaching either strategy or best practice in your industry

Here at CreativeQ we focus our attention on digital marketing methods numbered #1 – #6 in the list above.

If you need help with the other methods in the list, reach out to us anyway, we may know someone who can help.