- Google Search Campaigns
- Also known as “Search Engine Marketing”
- Text based ads displayed above, below and to the side of Google search results pages
- Includes brand name search, competitor brand name search, product specific search, service specific search and more
- Extensions available include:
- Sitelink extensions (links straight to your deeper webpages)
- Call extensions (one click to call you)
- Location extensions (showing locations closest to the searcher)
- Offer extensions (show casing your limited time offers)
- App extensions (links directly to the Google Play store so searches can download your app immediately)
- Google Display Campaign
- Also known as “banner ads”, these have colour, imagery, animation/movement and clickable elements
- Google Text Ad Campaign
- Small text ads on the Google ad network (such as Google Maps, YouTube, Gmail, Google Play, Blogger and others) when available space is limited
- Google Dynamic Campaign
- Inserts the actual phrases users are searching Google for directly into your ad to increase relevance
- Google Responsive Campaign
- Provide a small library of headlines, descriptions, images and call-to-actions, and Google will choose a combination to fit the available space and test combinations to find the most effective
- Google Retargeting Campaign
- Also known as “Remarketing” (technically remarketing involves email marketing but the terms are often used interchangeably)
- Place special code on your website to add every visitor to a retargeting list so your ads will follow them around the internet encouraging them to come back to your website for 30 days or more
- Google Video Campaign for YouTube
- Much more engaging than most other formats. They hold attention and immerse the viewer into your message and brand
- Either pre-video or mid-video
- Shopping Campaign
- Appear above Google Search results with products straight from your ecommerce website relevant to their search terms
- Mobile App Campaigns
- To promote your IOS or Android app in Google Search, YouTube, Google Play and more
