SEO Knowledge Base

Q: “How do I generate 5-star reviews on Google Maps and Facebook?”

Businesses with lots of 5-star reviews stand out in Google Search Results.

Here our email template for generating 5star reviews on Google Maps and Facebook.

The images need to be customised to your business / the client’s business.

To create a hyperlink directly to the Google Review submission form, use this tool.

Subject Line: Has the client_name team done enough to earn a 5star review from you?

Hi first_name

Have you been impressed with the team here at client_name over the last 12 months?

Have we done enough to earn a 5star review from you?

If so, we need your help for 5 minutes. There are 2 ways to write a 5star review for us.

1. Do you have a Google Account? (which includes Gmail, YouTube, Google Drive)

  • If so, go to our review page:
    Inline images 2

  • Rate us out of 5 stars and write a few sentences to describe your experience with us

  • Thanks!

2. Prefer to rate us on Facebook instead?

  • If so, go to our review page:
    Inline images 4

  • Rate us out of 5 stars and write a few sentences to describe your experience with us

  • Thanks!

Have we failed to impress you over the last 12 months? I’d like to hear about it so we can improve our service. Call me on my DDI: (07) 1234 1234 or email



Q: “What is best practice if I have multiple branches in Google My Business / Google Maps?”

Ensure that:

  1. All names follow the convention “brand_name city_name”
  2. All have phone numbers
  3. All have a business description (doesn’t have to be unique)
  4. All have our logo
    • Here are the recommended dimensions for logos and photos:
  5. All have a cover photo
    • This photo has a high chance of being the first images searchers will see
  6. All have a video
    • Doesn’t have to be unique
    • We can’t use a link to YouTube, we need to upload the video
  7. All have 3 – 10 photos
    • They don’t have to be unique, but for bonus points add additional photos unique to each branch
    • Request removal of any photos that have been contributed by users that you don’t like
  8. All have a list of services
  9. All have a service area
  10. All have the map pin in the correct place
    • You can adjust its location if you need to
  11. Reply to all reviews no matter how old they are
    • Put a procedure in place so this is done ongoing
    • If they are negative use the “3 A’s”: Acknowledge that they had a bad experience, Apologise that it happened to them, and tell them what Action you have taken so this doesn’t happen to them or anyone else
  12. Add regular posts for each branch such as linking back to your blog articles